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  <url>
    <loc>http://www.azsawest.com/mtv-switch</loc>
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    <lastmod>2015-06-02</lastmod>
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      <image:title>MTV SWITCH - MTV SWITCH : BIODIESEL</image:title>
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      <image:title>MTV SWITCH - MTV SWITCH : BIODIESEL</image:title>
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  <url>
    <loc>http://www.azsawest.com/project-2-1</loc>
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    <lastmod>2015-04-22</lastmod>
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      <image:title>Nike Free Flyknit - Nike Free Flyknit</image:title>
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      <image:title>Nike Free Flyknit - Nike Free Flyknit</image:title>
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      <image:title>Nike Free Flyknit - Live Knitting Bilboard</image:title>
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    <loc>http://www.azsawest.com/the-trick-that-saved-my-life</loc>
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    <lastmod>2017-06-16</lastmod>
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      <image:title>The Trick That Saved My Life - The Trick That Saved My Life</image:title>
      <image:caption>Coming Soon...</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55360e52e4b0a7f8545a1d0b/1455871479895-VREF4IFX7DDG9JXDNNSJ/image-asset.jpeg</image:loc>
      <image:title>The Trick That Saved My Life - The Trick That Saved My Life</image:title>
      <image:caption>Coming Soon...</image:caption>
    </image:image>
    <image:image>
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      <image:title>The Trick That Saved My Life</image:title>
      <image:caption>Short film. Coming soon.</image:caption>
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    <loc>http://www.azsawest.com/film</loc>
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    <lastmod>2025-06-13</lastmod>
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  <url>
    <loc>http://www.azsawest.com/beautiful-people-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-11-01</lastmod>
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      <image:title>Beautiful People - Beautiful People</image:title>
      <image:caption>To launch Japanese fashion brand Beautiful People globally, we created a poster series and directed a handful of films for their social channels.</image:caption>
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    <image:image>
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      <image:title>Beautiful People - Beautiful People</image:title>
      <image:caption>To launch Japanese fashion brand Beautiful People globally, we created a poster series and directed a handful of films for their social channels.</image:caption>
    </image:image>
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      <image:title>Beautiful People</image:title>
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      <image:title>Beautiful People - CAREFUL</image:title>
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      <image:title>Beautiful People - CAREFUL</image:title>
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    <loc>http://www.azsawest.com/ads</loc>
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    <priority>1.0</priority>
    <lastmod>2026-03-04</lastmod>
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      <image:title>Chief Creative Officer</image:title>
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      <image:title>Chief Creative Officer</image:title>
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      <image:title>Chief Creative Officer</image:title>
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      <image:title>Chief Creative Officer</image:title>
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      <image:title>Chief Creative Officer</image:title>
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      <image:title>Chief Creative Officer</image:title>
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      <image:title>Chief Creative Officer</image:title>
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      <image:title>Chief Creative Officer</image:title>
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      <image:title>Chief Creative Officer</image:title>
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      <image:title>Chief Creative Officer</image:title>
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      <image:title>Chief Creative Officer</image:title>
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      <image:title>Chief Creative Officer</image:title>
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      <image:title>Chief Creative Officer</image:title>
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      <image:title>Chief Creative Officer</image:title>
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      <image:title>Chief Creative Officer</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55360e52e4b0a7f8545a1d0b/1620401538284-UJKRT2DS9TUQS3XGX6OG/Lord+Jones+Bath+Sessions-high.gif</image:loc>
      <image:title>Chief Creative Officer</image:title>
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      <image:title>Chief Creative Officer</image:title>
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      <image:title>Chief Creative Officer</image:title>
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      <image:title>Chief Creative Officer - Let the Run Tell You Why</image:title>
      <image:caption>When it come’s to running in China, people don’t get it. To most people, running seems absolutely pointless and makes you look like a crazy person. To demystify the stigma, we reached out to Mr. Sun- who despite being 70+ years old- doesn’t give a shit what anybody thinks. It’s all about how it feels. Directed by Siri Bunford. Creative: Jess Price, Shaun Sundholm, Jimmy Chen.</image:caption>
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      <image:title>Chief Creative Officer</image:title>
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      <image:title>Chief Creative Officer</image:title>
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      <image:title>Chief Creative Officer</image:title>
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      <image:title>Chief Creative Officer</image:title>
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      <image:title>Chief Creative Officer</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55360e52e4b0a7f8545a1d0b/1593631194673-H516MA0K2L50YJFIZDSA/image-asset.png</image:loc>
      <image:title>Chief Creative Officer - Love Who They Are</image:title>
      <image:caption>A conversation between a father and son reveal the impact of what being raised with love and support look like. Director: M. Blash Creatives: Jordi Luna, Jason Scott Partner: Darcie Burrell Role: Creative Director</image:caption>
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      <image:title>Chief Creative Officer</image:title>
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      <image:title>Chief Creative Officer</image:title>
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      <image:title>Chief Creative Officer</image:title>
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      <image:title>Chief Creative Officer - Your World, Nothing Else</image:title>
      <image:caption>To demonstrate Sony’s masterful noise cancellation capabilities- we reimagine an artist’s inner world by way of synesthesia. No cats were harmed in the making of this film. Director: David Wilson Creative Director: Marco Lemcke Creatives: Theresa Schmitz , Vanessa Schefke Role: ECD</image:caption>
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      <image:title>Chief Creative Officer</image:title>
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      <image:title>Chief Creative Officer</image:title>
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      <image:title>Chief Creative Officer - The Winning Moment</image:title>
      <image:caption>For the 30th Anniversary of Air Jordan- we invited the legend himself, Michael Jordan to bestow some much needed words of wisdom to his fans in China - one of the largest markets and fan bases in the world. In addition to the film, we created an empowering social activation that allowed everyday athletes to share their winning moment too. For the final act of the campaign- these portraits were then shared alongside basketball greats in an epic out of home take over. Director: Brian Beletic Creatives: Shaun Sundholm, Jimmy Chen Role: Creative Director “Stirring Ad for Jordan Brands 30th anniversary.” -AdAge</image:caption>
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      <image:title>Chief Creative Officer - "Kim tested. Kim approved."</image:title>
      <image:caption>Despite success with Gen Z, SKIMS were looking for a partner to help create their first ever brand campaign on a national scale and tell their story to a wider audience. An inherently social brand that creates all of their content in-house, this would be the first time SKIMS worked with an outside creative agency. It’s no secret that Kim Kardashian is a perfectionist. Naturally, her brand SKIMS is obsessed with making the perfect products. SKIMS spends hours studying every inch, curve, line, shade and shape which is why nothing fits like SKIMS fits. We are pleased to introduce the SKIMS LAB. An origin story on acid that demonstrates the hyper-experimental inception of SKIMS products. The SKIMS Lab is a secret lab in outer-space staffed entirely by Kim and her Klones who work tirelessly to test each and every SKIMS product, so you don’t have to. Director: Frank Lebon Creatives: Ragen Fykes, Mariah Mercier, Victoria Trow Design : David Chathas, Oskar Radon, Elena Hernandez, Macy Eisland,Sophie Van Der Merwe Partner: Susan Hoffman Role: Creative Director, CCO</image:caption>
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      <image:title>Chief Creative Officer - "A Medicine Company"</image:title>
      <image:caption>A curated selection of some of my all time favorite work we made on Ely Lilly. Group Creative Directors: Pierre Jouffray, Derek Szynal Partner: Felipe Ribeiro Role: CCO</image:caption>
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      <image:title>Chief Creative Officer - Mood Lighting</image:title>
      <image:caption>Alexa has been a part of the family for 10 years and she’s seen a lot. Heres to 10 years of mood lighting, fish funerals, first dances and everything in between. Director: Daniel Mercadante Creatives: Alex Nassour, Alex Maleski Creative Directors: Pedro Izique, Kevin Steele Partner: Felipe Ribeiro Role: CCO</image:caption>
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      <image:title>Chief Creative Officer - You're Not Ready For What's Next</image:title>
      <image:caption>In true Netflix fashion, we didn’t want to put out a typical reel of what’s to come in 2025. Because what’s coming next is entirely on another level. Some may say it’s even TOO MUCH. To do this epic slate justice, we opted for something equally unhinged- an over-the-top, easter egg filled, cinematic spectacle featuring and teasing over 26 titles. Knives Out. Wednesday. Squid Game. Stranger Things. Emily in Paris. Bridgerton. The list goes on! Spot the clues if you can. And yes that woman is riding a horse backwards. And yes! That is the real “Thing.” Directors: The Megaforce Group Creative Directors: Aaron Allen, Jarrod Higgins Creatives: Juju Merten, Becky Brinkerhoff Partner: Felipe Ribeiro Role: CCO</image:caption>
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      <image:title>Chief Creative Officer - If you really love them...</image:title>
      <image:caption>Don’t get them a YETI. Built to endure the most hardcore of adventures- YETI products are also built to last forever. And given this claim- your life may become a living hell if you get your loved ones one. Because if you’re a YETI person- it likely means you’re not like most people. You’re crazy enough to put yourself through whatever it is this poor cooler is going through in this film. Directors: Daniel Wolfe, Jess Kohl Group Creative Directors: Pierre Jouffray, Derek Szynal Creatives: Alex Maleski, Brad Trost Partner: Felipe Ribeiro Role: CCO</image:caption>
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      <image:title>Chief Creative Officer - Discover Your Future</image:title>
      <image:caption>To unveil what’s next on Netlfix in 2026, we looked to a force built on mystery and intrigue: TAROT. With Teyana Taylor as our reader and her deck as the guiding talisman, we released the global slate alongside a few familiar faces. All was revealed- except for the location of the Louvre’s stolen jewels. We can’t talk about that… Director: Show Yanagisawa Group Creative Directors: Craig Williams, Lauren Ferreira Creatives: Dov Annuse, Brendan Brown Partner: Felipe Ribeiro Role: CCO</image:caption>
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      <image:title>Chief Creative Officer - The End of the Road of Adolescents</image:title>
      <image:caption>When the time comes for boys to become men, mothers across the world lament this loss- to Old Spice. Director: Mike Warzin Creative Directors: Craig Williams, Karl Lieberman Creatives: Dov Annuse, Brendan Brown Role: Creative Director</image:caption>
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      <image:title>Chief Creative Officer - Sometimes a Man Must Overcompensweat</image:title>
      <image:caption>A man who works hard. Sweats hard. But not when Dani Rojas has Old Spice. Director: Marie Schuller Creatives: Becky Brinkerhoff, Juju Merten Role: Creative Director</image:caption>
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